Privacy policy
Last updated: 15 November 2026
Site: UKPropDesk — https://ukpropdesk.co.uk
Who we are (controller)
The controller of personal data for this website is:
Whitethorn Investments Limited
Company number: 11254247 (England and Wales)
Registered office: One Business Village, 1 Emily Street, Hull, East Yorkshire, HU9 1ND, United Kingdom
Contact: hello@ukpropdesk.co.uk
Whitethorn Investments Limited is registered with the Information Commissioner's Office (ICO) under ICO registration number ZC300238.
We operate UKPropDesk, a UK/EU prop firm comparison site with a UK tax and payouts editorial angle. We are not a broker, investment firm, or tax adviser.
What this policy covers
This policy explains how we collect and use personal data when you visit ukpropdesk.co.uk, email us, or (if we later add them) interact with optional analytics tools. It is written for UK GDPR and the Data Protection Act 2018. Cookie / similar technology detail is in the Cookie policy.
Data we may collect
| Category | Examples | When |
|---|---|---|
| Contact data | Name, email address, message content | If you email us (operational default: no contact forms, corrections forms or newsletter) |
| Technical data | IP address, browser type, device/OS, referring URL, pages viewed | Automatically when hosting/security infrastructure processes requests |
| Cookie / similar identifiers | See Cookie policy | Essential preference storage as described there; analytics/affiliate cookies only if added and consented |
| Correspondence | Emails or replies you send us | If you contact us |
We do not ask for payment card details on this site. Challenge purchases happen on third-party prop firm sites.
We do not require account registration on this site.
Lawful bases
| Purpose | Lawful basis (UK GDPR) |
|---|---|
| Running the website (security, CDN/load balancing, basic logs) | Legitimate interests — to operate a secure, working site |
| Responding to emails / correction requests | Legitimate interests — to reply to you |
| Analytics cookies / similar tech (if later enabled) | Consent — only if you opt in |
| First-party affiliate / marketing cookies (if later enabled) | Consent — only if you opt in, and only if we have an active programme |
| Legal, tax or regulatory records we must keep | Legal obligation (where it applies) |
You can withdraw consent at any time (see Cookie policy). Withdrawal does not affect processing already done lawfully.
Analytics
Current state: no analytics tool is enabled in site code; analytics OFF is the operational default.
Tool: None.
If we add analytics, we will name the provider, describe identifiers and retention, update this policy and the Cookie policy, and obtain consent where PECR/UK GDPR require it before the tool runs.
Affiliate relationships and links
Affiliate status as of 6 November 2026: FTMO affiliate programme held by Whitethorn Investments Limited. No affiliate arrangement with other firms covered on the site at that date.
- Tracked FTMO links may allow FTMO to attribute a referral if you buy after clicking through.
- UKPropDesk does not currently set first-party affiliate/marketing cookies on this site beyond storing your cookie preference.
- Destination sites may process data under their own policies when you leave ukpropdesk.co.uk.
- We keep an Affiliate disclosure page and will update firm pages when relationships change.
- We will not claim that using our link leaves your price unchanged unless verified in the firm’s terms or our agreement.
How long we keep data
| Data | Retention |
|---|---|
| Emails and correspondence | Up to 24 months after last contact, longer only where justified for a legal obligation or dispute |
| Cloudflare platform security / CDN / edge logs (distinct from optional Workers application logs) | We do not enable optional Workers application logging. Infrastructure/security providers may process technical data for delivery, security and abuse prevention for as long as needed for those purposes and applicable legal obligations; this is distinct from our correspondence retention period. |
| Analytics data | None held while no analytics tool is enabled |
| Consent / cookie preference | Stored in your browser as ukpropdesk_cookie_pref until you clear it or change Cookie settings |
Who we share data with
We may share data with:
- Hosting / infrastructure: Cloudflare, Inc. — Workers Static Assets hosting and CDN
- Email provider: Microsoft 365 / Exchange Online — stores and delivers correspondence sent to our shared contact mailbox.
- Analytics providers: none currently
- Affiliate partners / prop firms: if you follow a tracked link, the destination firm may receive referral attribution data under its own terms
- Professional advisers or authorities where required by law
We do not sell your personal data.
International transfers
Cloudflare hosting and Microsoft 365 email may involve processing outside the UK.
Cloudflare’s standard Self-Serve Subscription Agreement incorporates its Data Processing Addendum. For restricted transfers from the UK, that standard DPA provides for the EU Standard Contractual Clauses with the UK Addendum; it also addresses transfers covered by the UK Extension to the EU–US Data Privacy Framework where applicable. Microsoft’s standard agreement framework incorporates its Products and Services Data Protection Addendum. These are descriptions of the providers’ standard contractual mechanisms, not a claim that all processing remains in the UK or that every transfer uses the same mechanism.
For restricted transfers, we rely on the standard contractual mechanisms described above, as they apply to the Cloudflare and Microsoft 365 services we use. If those mechanisms change, we will update this page.
Your rights
Under UK GDPR you may have the right to:
- access your data
- rectify inaccurate data
- erase data (in some cases)
- restrict or object to certain processing
- data portability (in some cases)
- withdraw consent
- complain to the ICO
To exercise rights, email hello@ukpropdesk.co.uk. We may need to verify your identity.
ICO (Information Commissioner’s Office): https://ico.org.uk/make-a-complaint/
Helpline: 0303 123 1113
Children
This site is aimed at adults. We do not knowingly collect data from children under 18.
Changes
We will update this page when our practices change. Material changes may also be highlighted on the site. If we introduce new non-essential cookies or similar technologies for new purposes, we will update the Cookie policy and seek fresh consent where required.
Contact
Whitethorn Investments Limited
hello@ukpropdesk.co.uk
One Business Village, 1 Emily Street, Hull, East Yorkshire, HU9 1ND, United Kingdom